AI Visibility Audit
We check how your business currently appears — or doesn't — across ChatGPT, Gemini, Claude, Grok and similar tools, and identify exactly where the gaps are.
More people are starting their search for a local business with an AI tool instead of a traditional Google search — asking ChatGPT, Gemini (Google AI Overviews), Claude, Grok or similar tools directly for a recommendation. Most local businesses have no idea whether they show up in those answers, let alone a strategy for it.
It's a genuine, current gap. Almost no local business on the Central Coast or in Newcastle has done anything to influence how AI tools describe or recommend them — which means the businesses that get ahead of it now have a real, if temporary, advantage.
Structured Content & Schema
AI tools rely heavily on structured, well-organised information to understand and trust a business. We build your site to be genuinely legible to them.
Ongoing Visibility Strategy
AI search is moving fast. We track how your visibility changes over time and adjust the approach as these tools evolve.
Our AI Visibility Process
1. Check
We run a full assessment of how AI tools currently see your site — structured data, crawler access, content depth and more.
2. Structure & Schema
Structured data and clearer content organisation added directly, so AI tools have something solid to work from.
3. Implementation
Technical fixes actioned directly — not handed over as a list of changes for someone else to make.
4. Ongoing Monitoring
AI search keeps evolving, so visibility is tracked and adjusted over time rather than treated as a one-off project.
This works alongside your SEO, not instead of it — the same foundations that help Google understand your business also help AI tools understand it. AI Visibility is about making sure that understanding translates into an actual recommendation.
Frequently Asked Questions
What does "AI visibility" actually mean?
It's whether AI tools like ChatGPT, Gemini, Claude and Grok can find, understand and recommend your business when someone asks them a relevant question — the same way traditional SEO is about whether Google can do that.
How is AI visibility different from SEO?
They overlap — the same technical foundations that help Google understand a site also help AI tools understand it — but AI tools weigh some signals more heavily, particularly structured data and clearly written, well-organised content. AI visibility builds on SEO rather than replacing it.
Which AI tools do you check for?
ChatGPT, Google's Gemini and AI Overviews, Claude, and Grok are the main tools currently checked, since they cover the bulk of how people are using AI to search right now. This list is reviewed as the AI search landscape keeps changing.
How do you actually improve AI visibility?
Mainly through structured data (schema markup), clearer content structure, and making sure AI crawlers aren't accidentally blocked from accessing the site — practical, technical work rather than anything gimmicky.
What's the difference between the free checker and a full audit?
The free AI Visibility Checker gives an instant, automated score based on a set of technical checks. A full audit goes further — an expert review of the results plus a plan for what to actually fix and in what order. Most people start with the free checker, then request a full audit if they want help acting on it.